Date: February 8, 2012
Presenter(s): John Haydon, social adviser and author of Facebook Marketing for Dummies
Fan acquisition and engagement are critical components of any Facebook marketing effort. But all too often, business invest in an attractive Page design with custom tabs, but then struggle to get Facebook users to like the Page, and return ever after they've liked the Page.
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From InformationWeek: How Comcast Leverages The Hub For Social Media Success
From Mashable: Social Media Marketing By The Numbers, Sponsored By Awareness, Inc.
From SocialTimes.com: What Every Social Media Marketer Should Know About The Awareness Social Marketing Hub